A hashtag is a singular word or a series of words, that is marked with a hash symbol (#) and is used in an Instagram post’s description, or comments section. The main purpose of these hashtags is to help Instagram organize and categorize content – allowing the right content to reach the right users.
If you’re a frequent social media user for personal or business, then it’s likely that you’ve already seen hashtags in action. Heck, you might’ve even used them yourself without knowing how to unlock their full potential:
Gain More Likes
Instagram users who are interested in a particular field are likely to search for related hashtags. As such, using Instagram hashtags with your content gives you a chance to get your posts in front of the most relevant audience who’re most likely to tap that heart. Someone might even find your page through a well thought out hashtag...
Gain More Followers
Using the right Instagram hashtags is one of the best ways to get more followers. Hashtags extend your reach, enabling more people to discover your content and build the desire for followership. Your audience can follow your page, but they can also follow hashtags you use, too. This is a great situation for any e-commerce entrepreneur, as you’ll be able to promote your products and your brand to users who are already engaged.
But the real answer beyond how hashtags work is why they’re important for business:
Make More Sales
While growing your following is a valuable outcome of using hashtags, you can also make more sales by integrating them into your Instagram posting strategy, especially if you find some of the top hashtags in your niche. Users are more likely to buy something related to services or products related to content they already follow, which means that you’ll be able to boost your sales.
Track Your #Success
With a business profile, you can use Instagram Insights to measure your Instagram hashtag success. The Insights feature allows business owners/page operators to analyze how effective the hashtags you are using are, based on the number of views or impressions on your posts.
Come back for part two of the series next week: Hashtag How's